Corona - Paraíso Secreto
The brief was to seamlessly blend live theatre and VR to bring a slice of paradise into the heart of Mexico City and create the ultimate party over two consecutive weekends.
To achieve the optimum levels of intrigue, no one invited was told there was a VR experience, with the VR area itself hidden through a Corona vending machine.
To overcome how to apply the VR equipment without detracting from the overall experience, we created a live theatrical experience to blur the lines between the physical and the virtual.
- Project Roles
- Creative Director, Director, Writer
- The Mill
- Creative Direction, Directing, Scripting
- Advertising, Case Study Videos, Events, Interactive Installations, Parties, Themed Environments, Virtual Reality
- Project Industries
- Advertising, Beer, Virtual Reality