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Fanta's Twisted Carnival

The brief was to create a scary immersive experience for a fright-loving teen audience, which would act as the foundation for a wider integrated Halloween campaign. Working with a team of designers, fabricators and actors, we created an interactive theatrical Pop-Up experience with a show within a show. Designed to disarm the audience with a host of intentionally not at all scary, but perfectly instagramable interactive exhibits to drive social impressions. Only at the end were they lead into the hidden, and totally scarifying main experience. Travelling across four pop-up locations over the weekends of October, we had 8,500+ visitors and 10M impressions for the overall Halloween campaign.

Project Roles
Creative Director, Director
The Mill
Creative Direction, Directing, Scripting
Advertising, Case Study Videos, Installations, Interactive Installations
Project Industries
Advertising, Beverage, Entertainment
Fanta's Twisted Carnival