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Adidas Originals

To relaunch the 'Superstar' we created a campaign challenging what it means to be a superstar using celebrities to instigate a provocative conversation on validation-seeking behavior and celebrity worship through social media. Designed at Johannes Leonardo with Matt Edwards, Wes Phelan, Andrea Gustafson, Ferdinando Verderi.

Project Roles
Designer
Company
Johannes Leonardo
Skills
Design
Media
Advertising, Branding
Project Industries
Advertising, Retail, Sports
Adidas Originals
Adidas Originals
Adidas Originals
Adidas Originals