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Marriott Bonvoy

Naming and identity for the world’s largest loyalty program which connects over 120 million members globally. Bonvoy means “Good Travel," a simple and optimistic idea which informed the horizon-inspired logo that followed. Designed at Mother Design with Michael Ian Kaye, Jason Miller, Jess Yan, Matt van Leeuwen, Ross Gendels, George Lavender, and Vanessa Hopkins.

Project Roles
Designer
Company
Mother Design
Skills
Design
Media
Brand Identity, Branding
Project Industries
Travel/Tourism
Marriott Bonvoy
Marriott Bonvoy
Marriott Bonvoy
Marriott Bonvoy
Marriott Bonvoy