Helm Motorcycles

A motorcycle brand for the California coast, reframing outdated stereotypes for the modern, inclusive era. Voice and imagery are full of Americana nostalgia, but without the whole ‘Hell’s Angels circa *that* Rolling Stone concert’ vibe. For surfers, skaters and anyone with an adrenaline rush and a love for nature. Parsons branding project; logo design & brand ; created comprehensive brand guidelines, brand application and brand book.