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Fnatic - Brand Partnership Strategy

To help Fnatic grow a stronger brand, not just a strong team, I designed a new approach to their partnership strategy, tailored for non-gaming brands. The program helped the organization to secure a series of category-defining brand partnerships, such as a team-up with Gucci to launch an exclusive watch.

Project Roles
Strategist
Company
Fnatic
Skills
Brand Strategy, Creative Strategy
Media
Branded Content
Project Industries
Gaming
Fnatic - Brand Partnership Strategy