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Lincoln Center: Campaign Messaging Naming and Copy

I developed the name, messaging strategy, copy, and exhibition content for this $500m fundraising campaign, in collaboration with design studio 2x4. 'Working in Concert' captures the partnership between Lincoln Center and the New York Philharmonic as they reimagine the legendary David Geffen Hall, transforming the venue from the inside out. I developed a strategic approach to messaging, communicated with bold, accessible language throughout the campaign materials, including a Case Statement, press release, letter from Lincoln Center president Henry Timms and NYPhil president Deborah Borda.

Project Roles
Content Producer, Content Strategist, Copywriter, Strategist, Writer
Company
Lincoln Center for the Performing Arts
Skills
Brand Strategy, Conceptual, Content Strategy, Content Writing, Copywriting, Information Architecture, Journey Mapping, Naming, Research, Strategy
Media
Brand Identity, Branding, Manifestos, Microsites, Naming
Project Industries
Entertainment, Music, Non-Profit
Lincoln Center: Campaign Messaging Naming and Copy
Lincoln Center: Campaign Messaging Naming and Copy