We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Snyder's Of Hanover

Love her or hate her, there's no denying that she's a memorable character. She's the Pretzel Lady and she's not afraid to make eye contact. My Role: Agency Producer In our first campaign for Snyder's of Hanover, we worked very hard to find the perfect character actress for the role and even harder to convince the client to trust us on this one. This year, they ordered a second round of work featuring the Pretzel Lady. When the success of the entire campaign depends upon perfect character casting, call Harold Einstein. Directed by Harold Einstein at Dummy Films. Creative Team: Mark Bielik, Ross Fletcher. Edit: Dave Anderson at Arcade

Project Roles
Barton F. Graf
Live Action
Commercials - Video
Project Industries
Packaged Goods