LA Pride 2020

Unlocking a new future starts with remembering the past. Since drag queens and trans people were the first to fight for gay rights, let’s remind the community where the movement came from and how it continues to grow.

We went back to basics by creating a visual system that uses black and white as its primary color palette. It pulls inspiration from protest signs and the typography of significant newspaper articles that link us to our history of radical activism. A series of various fonts representing all walks of life will work together to create our messaging.