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Imaginary Forces / Gita

Piaggio Fast Forward, backed by the company that launched the Vespa, launched its first consumer product: Gita. The little spherical robot is meant to trail people on the go, carrying up to 40 pounds of their belongings. Imaginary Forces hired me to help them with the creation of Gita’s website and app. I worked closely with Executive creative directors Peter Frankfurt and Tosh Kodama on Gita’s digital strategy. I was also in charge of leading UX work for Gita's website and app.

Project Roles
Product Designer, Strategist, UX/IA Designer
Creative Direction, Creative Strategy, Design Strategy, Experience Design, Flinto, Framer, Human-Centered Design, Sketch, User Research, Webflow
Mobile Apps, Web Apps, Websites
Project Industries
Advertising, Automotive, Technology
Imaginary Forces / Gita
Imaginary Forces / Gita