I Mask New York

With the intention to really make a difference, I along with frequent collaborator Mark Mendelis developed two PSA campaigns each anchored by the “I MASK NY” graphic we created. The icon was a nod to the love of New York and the love New Yorkers can show the state they adore by wearing a mask. We found the response to our work so powerful that we decided to use our ability to get the word out and launched imasknewyork.net to help those hurting during these unprecedented times. By turning designs into hope, the site was born with proceeds going to rotating local charities to help vulnerable New Yorkers impacted by the COVID-19 pandemic.

We’d love to keep this initiative going, so please visit the site, imasknewyork.net, buy a shirt (more products coming), hashtag yourself wearing it (#imaskny) and we’ll add you to the sites “Lookbook”.

Logo Design / E-commerce / Content / Posters / Website / Rich Media / Paid Social