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The Poop Tweet

The Challenge: People were talking a lot of sh*t about smart on Twitter The Solution: Respond to a snarky tweet with a little humor, some serious number crunching and a hell of a lot of poop. The Results: Over 22 million impressions 2,200% increase in Twitter mentions 333% increase in "tridion safety cell" searches Media dollars spent? ZERO Featured in the 2016 Edition of “Hey Whipple, Squeeze This”, Buzzfeed, CNN, Mashable, Jalopnik, The Daily Mail, Business Week, Forbes, The Daily Telegraph, Gizmodo Cannes Lions Short List - Viral Mashable "Mashine" Finalist - Best Real-Time Marketing Art Director's Club - Merit Recognition Clio Award Shortlist - Digital/Mobile Webby Awards Honoree - Viral Marketing Webby Awards Honoree - Native Advertising

Project Roles
Creative Director
Company
Razorfish
Skills
Copywriting, Creative Direction
Media
Social Media Content
Project Industries
Automotive
The Poop Tweet