Braun - Series 7, 6 & 5 launch campaign.

This new portfolio of shavers is a huge deal for Braun. Each product represents years of design and development resulting in various breakthroughs in shaver design. Thanks to a completely new transmission system the shaver head is now independent from the body. This allows for more flexibility in the Series 7, less pressure in the Series 6, and easier cleaning in the Series 5.

We wanted these revolutionary shavers to appeal to a younger more Millennial audience. To do this we demonstrated the benefits in a fresh way across the campaign. Rolled out globally, this is Braun's biggest launch campaign to date.