Playdemic

It’s not often you get to work on site with limited restrictions so we decided to take a chance with this initial art direction. The goal was to leverage the playfulness of their studio, bright colors of their branding, and the light-heartedness synonymous with casual gaming. In addition to a revamped art direction, UX, and IA, we created a custom CMS to handle their content needs.

Below is the initial concept and what it was refined into following client feedback and revised goals.