Hellmann's

To make millennials aware that Hellmann’s uses 100% cage-free eggs in its mayo, we created Hellmann’s first ever Snapchat campaign. We built a simple, addictive, 8-bit style video game called Egg Drop, where players catch eggs and other goodies using the classic Hellmann’s jar, picking up points and recipes along the way. It was a blast creating the game from scratch, and the response from consumers and the client was equally gratifying.