Orangetheory Fitness Mother's Day Campaign

Contracted as part of the core creative team for the corporate office of the specialty fitness club. As a creative copywriter, I write for social channels, app, email marketing, web and more. Also ideate high-level campaigns, especially as it relates to the #OrangetheoryAtHome videos (scripting punchy copy for start/end cards, corresponding social posts) and seasonal concepts (including the "IOU" Mother’s Day examples, shown here).