Degree x NYCFC

Degree wanted to promote their newest product to a Spanish-speaking community with the help of the New York City Football Club. The twist: I’m a left-side tackle from Ohio with C’s in high school Spanish. So, I watched MLS and old highlights of Pelé to understand all things fútbol. Using soccer's humble roots, we created a guerrilla out-of-home campaign that turned the New York City landscape into soccer goals. From the streets of South America to the abandoned lots of Queens, we advertised Degree with "the more you move, the more you live.”