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I MASK NY
To reduce the impact of COVID-19 on New York, Hank Kosinski and I developed this PSA effort anchored by an “I MASK NY” graphic. We created the design as a call for New Yorkers to express their “NY love”—and protect fellow New Yorkers—by simply wearing a mask. We found the response to the work so powerful, we launched imasknewyork.net with 100% of profits going to local charities helping vulnerable New Yorkers impacted by the pandemic.
- Project Roles
- Copywriter, Creative Director
- Company
- New York State
- Skills
- Conceptual, Copywriting, Creative Direction, Creative Strategy, Design, E-Commerce
- Media
- Social Media Content
- Project Industries
- Non-Profit
