Burger King x World of Warcraft

Burger King wanted to stress-test its nationwide delivery the same week World of Warcraft was celebrating its 15th anniversary. With over 60% of video gamers being "heavy users" of fast food, I suggested showing off Burger King delivery, by challenging streamers to deliver food inside the game's most dangerous locations. Then, to get the viewers excited, we wagered a prize: deliver the food in-game and we’ll deliver BK to everyone for free in real life.

Project Roles
Copywriter, Designer, Strategist
Burger King
Content Strategy, Copywriting, Creative Strategy, Game Design
Interaction Designs, Interactive Videos, Social Media Content
Project Industries
Entertainment, Gaming, Restaurant
Burger King x World of Warcraft