Burger King x World of Warcraft

Burger King wanted to stress-test its nationwide delivery the same week World of Warcraft was celebrating its 15th anniversary. With over 60% of video gamers being "heavy users" of fast food, I suggested showing off Burger King delivery, by challenging streamers to deliver food inside the game's most dangerous locations. Then, to get the viewers excited, we wagered a prize: deliver the food in-game and we’ll deliver BK to everyone for free in real life.