An oldy but a goody! Burger King, the second largest burger chain in the world, needed to revive its brand and differentiate from its key competitor, McDonalds. The final brandmark maintains the equity of the famous BK buns whilst bringing a touch of 50’s diner nostalgia to the brand with the circular blue swoosh. Burger King saw a 10 to 12% increase in same store sales within six months of the launch of its rebranded outlets.
- Project Roles
- Burger King
- Design, Packaging Design, Type Design
- Project Industries
- Packaged Goods