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Bank of America - ERICA app

Launched the ERICA app. The virtual financial assistant from Bank of America. After just one month, ERICA had over a million users. Six months later, the number of users surpassed 10 million.

Project Roles
Creative Director
Company
Hill Holliday
Skills
Copywriting, Creative Direction, Design
Media
Advertising, App Design, Brand Identity, Interaction Designs, Social Media Content
Project Industries
Finance
Bank of America - ERICA app
Bank of America - ERICA app
Bank of America - ERICA app
Bank of America - ERICA app
Bank of America - ERICA app