Bank of America - ERICA app
Launched the ERICA app. The virtual financial assistant from Bank of America.
After just one month, ERICA had over a million users. Six months later, the number of users surpassed 10 million.
- Project Roles
- Creative Director
- Hill Holliday
- Copywriting, Creative Direction, Design
- Advertising, App Design, Brand Identity, Interaction Designs, Social Media Content
- Project Industries