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East West Brewing Co.

With the craft beer market in Saigon exploding, we were commissioned by AB InBev to create a range of packcepts to explore a potential new craft beer aimed at younger urban professionals. We needed to look different from the competition but still look like a beer. This concept captures the romance and glamor of 1920’s travel. It utilizes a striking head-on plane icon to grab attention and hold the line together whilst illustrations inspired by vintage travel posters differentiate each type of beer.

Project Roles
Creative Director
Company
Cowan
Skills
Conceptual, Type Design, Packaging Design
Media
Brand Identity
Project Industries
Beverage
East West Brewing Co.
East West Brewing Co.
East West Brewing Co.