East West Brewing Co.
With the craft beer market in Saigon exploding, we were commissioned by AB InBev to create a range of packcepts to explore a potential new craft beer aimed at younger urban professionals. We needed to look different from the competition but still look like a beer.
This concept captures the romance and glamor of 1920’s travel. It utilizes a striking head-on plane icon to grab attention and hold the line together whilst illustrations inspired by vintage travel posters differentiate each type of beer.
- Project Roles
- Creative Director
- Conceptual, Type Design, Packaging Design
- Brand Identity
- Project Industries