Quinny had a series of product launches in the stroller market. We had to come up with a creative platform that would standout in the world of perfect family/baby landscape. Thus the idea of Imperfect Parenting was born. We created a series of short films that showcased their new products in a fashionable. They loved it so much, I blew it out into a brand book for them. And they loved the brand book so much they wanted it turned into social content. Please visit the project link to see more. *Please note on the following projects I created the concepts, art directed and did all the pre-production work. However, I was unable to oversee the shoot and editing due to the timing.