Vans Made for the Makers

Vans has a shoe specifically made for people who make stuff and sometimes get dirty in the process. How do we tell this story at Foot Locker, to an audience that doesn’t necessarily view themselves as creative types? Pair up with some artists to present a brand and shoe that allows everyone to exercise their creativity, regardless of how the view themselves. We created a couple of installations, as well as a takeaway creative exercise notebook to enable people to tap into the maker within themselves.