adidas is known for paving new roads and with the Ultraboost 20, they dared to boldly go where no sneaker has gone before. To celebrate the shoe that marked a partnership with the International Space Station and adidas, we were tasked with creating an immersive consumer experience that would reverberate throughout social media and drive brand hype.
I lead a multi-disciplinary team to create a space-themed, AR-driven escape room and out-of-this-world brand experience for adidas and their retail partner, Finish Line.