adidas Goodbye Gravity

adidas is known for paving new roads and with the Ultraboost 20, they dared to boldly go where no sneaker has gone before. To celebrate the shoe that marked a partnership with the International Space Station and adidas, we were tasked with creating an immersive consumer experience that would reverberate throughout social media and drive brand hype.

I lead a multi-disciplinary team to create a space-themed, AR-driven escape room and out-of-this-world brand experience for adidas and their retail partner, Finish Line.

Project Roles
Creative Director
Company
Happylucky
Skills
Creative Direction
Media
Branded Content, Environmental Design, Events, Social Media Content
Project Industries
Augmented Reality, Fashion, Lifestyle, Sports
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
adidas Goodbye Gravity
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