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Sausalito Art festival

Sausalito Art festival came to us and wanted a new modern look for their visual identity. They wanted something that younger people could connect to and that was something completely different from what they have been doing over the past years. We decided to go bold and try a completely new direction. We wanted to play with rounded shapes and darker elements. We also wanted to incorporate the art in the posters but with distorted shapes and elements to make it compatible with any object. It became an organic but futuristic lock-up that we named "Space Truckin". Space Truckin will now be used throughout the festival, posters, print ads and magazine advertisements will be put out all over San Francisco and the Bay Area.

Project Roles
Art Director, Designer
Company
Sausalito Art Festival
Skills
Art Direction, Design
Media
Billboards, Brand Identity
Project Industries
Advertising, Entertainment