Apple Music "Chapters"

Apple Music needed a way to reach audiences and show the unique value of the service. We created a campaign centered around the universal theme of how music is present through all our key life moments and how a particular song can evoke the emotions and memories associated with it. We teamed up with powerhouse talents Taraji P Henson, Mary J Blige and Kerry Washington to talk about life, love and music. Ava Duvernay directed and the rest is pure magic. The campaign included the 3-part series, social media, print/OOH and radio.