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Propel

Did you know that Minneapolis is one of the most fit cities in the US? Neither did we. So when Propel came out with a new look, we decided to spread the word, beginning in good ol’ Minnesota. The 360º campaign included a competitive brand ambassador program. These real men and women jumped/ran/cycled/yoga’d at the opportunity to experience Propel's new flavors and packaging and for the chance to star in a national ad campaign. In addition to the new packaging, the integrated campaign included print, OOH, sampling events, online videos and a splashy website redesign.

Project Roles
Art Director, Designer
Company
Propel
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Advertising, Brand Guidelines, Commercials - Video, Packaging, Social Media Content, Websites
Project Industries
Advertising, Beverage
Propel
Propel
Propel
Propel