Did you know that Minneapolis is one of the most fit cities in the US? Neither did we. So when Propel came out with a new look, we decided to spread the word, beginning in good ol’ Minnesota.
The 360º campaign included a competitive brand ambassador program. These real men and women jumped/ran/cycled/yoga’d at the opportunity to experience Propel's new flavors and packaging and for the chance to star in a national ad campaign.
In addition to the new packaging, the integrated campaign included print, OOH, sampling events, online videos and a splashy website redesign.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
- Advertising, Brand Guidelines, Commercials - Video, Packaging, Social Media Content, Websites
- Project Industries
- Advertising, Beverage