ADP / Breaking Barriers
ADP’s mission is to design a better world of work. So we told them they should let people smash what’s wrong with the current world of work, i.e., physical manifestations of gender inequality, lack of work/life balance, etc. Convincing a risk-averse client to hand consumers a crowbar wasn’t easy. But the activation paid off, making a relatively unknown HR company one of the most buzzed about brands at SXSW.
- Project Roles
- Copywriter, Creative Director, Event Producer
- Copywriting, Creative Direction, Experiential
- Project Industries