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ADP / Breaking Barriers

ADP’s mission is to design a better world of work. So we told them they should let people smash what’s wrong with the current world of work, i.e., physical manifestations of gender inequality, lack of work/life balance, etc. Convincing a risk-averse client to hand consumers a crowbar wasn’t easy. But the activation paid off, making a relatively unknown HR company one of the most buzzed about brands at SXSW.

Project Roles
Copywriter, Creative Director, Event Producer
Company
Havas
Skills
Copywriting, Creative Direction, Experiential
Media
Events
Project Industries
Advertising