REI x The North Face x National Geographic - Rewind Nature
Every second, a garbage truck’s worth of textiles are put into landfills or burned. If nothing changes, CO2 emissions from the fashion industry are predicted to increase nearly 50% by 2030. In an effort to raise awareness of this growing concern within the industry, The North Face and REI joined forces with National Geographic to launch REWIND NATURE, a series that spotlights changemakers who are taking a step forward to reverse the damage we’ve caused to our planet, and bring to light actionable ways to make small changes that have a big impact. The initiative was inspired by The North Face’s Eco Heritage Collection, the brand’s most iconic jackets now created with 100% recycled materials.
Created and produced by ACE Content.
- Project Roles
- Content Strategist, Copywriter
- Ace Content
- Content Strategy, Copywriting, Creative Strategy, Conceptual
- Advertising, Brand Films, Branded Content
- Project Industries
- Advertising, Entertainment, Fashion