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REI x The North Face x National Geographic - Rewind Nature

Every second, a garbage truck’s worth of textiles are put into landfills or burned. If nothing changes, CO2 emissions from the fashion industry are predicted to increase nearly 50% by 2030. In an effort to raise awareness of this growing concern within the industry, The North Face and REI joined forces with National Geographic to launch REWIND NATURE, a series that spotlights changemakers who are taking a step forward to reverse the damage we’ve caused to our planet, and bring to light actionable ways to make small changes that have a big impact. The initiative was inspired by The North Face’s Eco Heritage Collection, the brand’s most iconic jackets now created with 100% recycled materials. Created and produced by ACE Content.

Project Roles
Content Strategist, Copywriter
Company
Ace Content
Skills
Content Strategy, Copywriting, Creative Strategy, Conceptual
Media
Advertising, Brand Films, Branded Content
Project Industries
Advertising, Entertainment, Fashion
REI x The North Face x National Geographic - Rewind Nature
REI x The North Face x National Geographic - Rewind Nature