adidas came to Kamp Grizzly to dominate NBA All-Star Weekend 2018 in Los Angeles California. 747 Warehouse St. was a two-day all-immersive festival focused on the intersection of sport and culture. Featuring live music, guided tour warehouse experience, two lots full of activations, basketball courts, exclusive product drops, and customization.
My role was to help concept and execute everything from promotion and hype to apparel, spatial design, and animations.