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Protect What Matters PSA for FEMA

FEMA needed a light touch to nudge homeowners toward flood insurance. We wrote a children's story. It made people at the National Tropical Weather Conference cry. The national public service campaign proved so successful that FEMA asked us to convert it into a paid campaign. The original PSA campaign won a Silver Addy and has been featured in Lürzer's Archive, Motionographer, Adweek, AdForum, and more. Directed by Headless.

Project Roles
Copywriter
Company
Fema
Skills
Copywriting
Media
Billboards, Scripted TV, Websites
Project Industries
Advertising
Collaborators