Protect What Matters PSA for FEMA
FEMA needed a light touch to nudge homeowners toward flood insurance.
We wrote a children's story. It made people at the National Tropical Weather Conference cry.
The national public service campaign proved so successful that FEMA asked us to convert it into a paid campaign. The original PSA campaign won a Silver Addy and has been featured in Lürzer's Archive, Motionographer, Adweek, AdForum, and more. Directed by Headless.
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