Branding - Ocean Essences

BRANDING FOR PACKAGING AND LABELING PRODUCTS This was a project developed the last year, was a branding for a product line about the hair and skin care. The client wanted a brand relationated with the sea, the nature and fresh concept. they give it to me the name and some ideas about their wanted. Always the first thing that i think about the project it's where will be used this brand?. because this determinate the kind of production, Print or digital and the concept must be function. and can be used in labels and packagings, also in a website, social networks, etc... This was the three proposals that i create and the client choose one of them, for me not was the better but it's the client decision. based on the brief that the client give it to me i feel that two of this have a better presence and follow the line that the client searching, but he have the last word.