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NRDC Rebrand

The task was to rebrand a large environmental group that hasn't updated its logo since 1970. We were to create a new, cohesive brand that could give NRDC ownership and recognition for their work. It had to be flexible and work for various applications while also conveying confidence, authority, innovation and reflecting the organization's history, mission and work. I contributed to sketching the concept, setting the look and feel and the overhaul of their website. I also developed a custom wordmark and brand styleguide.

Project Roles
Art Director, Typographer
Company
NRDC
Skills
Type Design, Art Direction
Media
Brand Guidelines, Brand Identity, Websites
Project Industries
Non-Profit
NRDC Rebrand
NRDC Rebrand
NRDC Rebrand
NRDC Rebrand
NRDC Rebrand
NRDC Rebrand
NRDC Rebrand
NRDC Rebrand
Collaborators