The task was to rebrand a large environmental group that hasn't updated its logo since 1970. We were to create a new, cohesive brand that could give NRDC ownership and recognition for their work. It had to be flexible and work for various applications while also conveying confidence, authority, innovation and reflecting the organization's history, mission and work. I contributed to sketching the concept, setting the look and feel and the overhaul of their website. I also developed a custom wordmark and brand styleguide.
- Project Roles
- Art Director, Typographer
- Type Design, Art Direction
- Brand Guidelines, Brand Identity, Websites
- Project Industries