Vivint Multifamily Demand Campaign
Establish national awareness and demand through an integrated cross-channel platform.
Vivint is nationally recognized as a leading provider of smart home technology for single-family residences. But has struggled to adapt to the complexities of multi-family residences
A campaign speaking to Vivint’s superior integrated and secure smart home technology that drives net operating income for property managers.
I was on the brand strategy team, interviewing executives and property management companies, white-boarding strategic concepts, and conducting keyword and competitor research.
- Project Roles
- Brand Strategy, Creative Research, Creative Strategy, Marketing Strategy, User Behavior Research
- Advertising, App Design, Blog Templates, Brand Identity, Briefs, Corporate Slogans, Customer Journey Map, HTML 5 Banners, Microsites, UX Designs, Websites
- Project Industries
- Hardware, Real Estate, Technology