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Zero Fatalities Distracted Driving Campaign

The Ask Create a campaign to remind students that distracted driving is bad. The Problem Young people tend to not listen to messages from authority figures. The Solution A guerrilla marketing campaign. No logo. No authoritative tone. Just students helping students stay safe. My Role: I compiled research, sat in on Zero Fatalities debriefings, wrote the creative brief, and helped craft messaging

Project Roles
Content Strategist, Copywriter, Strategist
Company
Zero Fatalities
Skills
Brand Strategy, Content Strategy, Content Writing, Copywriting, Marketing Strategy
Media
Advertising, Audits, Augmented Reality, Billboards, Branded Content, Case Study Videos, Environmental Design, Installations, Manifestos, Television
Project Industries
Education, Government
Zero Fatalities Distracted Driving Campaign
Zero Fatalities Distracted Driving Campaign
Zero Fatalities Distracted Driving Campaign
Zero Fatalities Distracted Driving Campaign
Zero Fatalities Distracted Driving Campaign