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Make It Yours Story Studio

We designed and produced the Make It Yours (MIY) Story Studio as an initiative of the Rhode Island Commerce Corporation’s tourism marketing campaign. It was a series of public pop-up spaces, events, and a social media campaign aimed at bringing Rhode Islanders into the conversation around the state's future. Inspired by Rhode Islanders’ satirizations of the state’s new logo, the MIY identity embraces the idea of everyone expressing their own unique “Rhode Island Experience.” Each color and mark combination represents a different MIY value as well as a specific element of the program, creating a dynamic and flexible system. Corresponding assets included posters, postcards, stickers, environmental signage, wayfinding, email invitations, web banners, event signage, and a citizen journalism kit. Work completed at Epic Decade.

Project Roles
Art Director, Designer
Company
Epic Decade
Skills
Brand Strategy, Design, Print, Visual Development
Media
Brand Identity, Events
Project Industries
Government
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio
Make It Yours Story Studio