Bud Light Platinum - Super Bowl 2012
Bud Light was launching a new brew. Bud Light Platinum was a light beer with 6% alcohol and lot of anticipation.
I pitched, launched and worked on Bud Light Platinum, for two years. In order to get the attention of young (but legal of course) drinkers, we enlisted celebrities like Kanye and Justin Timberlake to get their attention.
We launched the first spot as the first Super Bowl spot of 2012. When the world fell quiet, waiting to see what the first spot was, they were hit with a futuristic factory, an undeniably notorious track and the future of light beer.
- Project Roles
- Copywriting, Post-Production
- Commercials - Broadcast
- Project Industries