Truth Unboxed

This was a school project part of a Young Ones brief for the New York Times. The goal here was to direct a newer audience to an older publication like the New York Times separate from other media publications. Our aim was an Out of Home tactic that would engage this type of audience with the truth. The truth box shares one truth at a time with a press of a button a verified truth prints on New York Times newsprint.

Project Roles
Art Director
School of Visual Arts
Art Direction
Project Industries
Advertising, Media
Truth Unboxed
Truth Unboxed
Truth Unboxed