Okay
Welcome to Legal

I was an art director on this project, I was involved with the logo design and concept building of the t-shirt as a promotional product. Legal Seafoods is a restaurant in the Greater Boston area and we wanted to do something exciting since marijuana became legal in the State of Boston. Knowing the existing behaviors of marijuana smokers who experience the side effect of hunger from marijuana usage we were able to pair this with the need to eat the delicious seafood that Legal Seafoods has to offer from their restaurant. The t-shirts strong design brought this vision to life. At a glance it's a giant marijuana leaf, but take a second look and you'll noticed the leaves are actually fish forming the shape for this campaign.

Project Roles
Art Director
Company
Devito/Verdi
Skills
Art Direction, Creative Research, Design
Media
Apparel, Branding, Products - Physical, Case Study Videos
Project Industries
Restaurant
Welcome to Legal
Welcome to Legal
Welcome to Legal
Welcome to Legal
Welcome to Legal
Collaborators