Logo, Branding, Social Media and Web Design for Clean Beauty Group
Clean Beauty Group is an up and coming collective of beauty experts specializing in responsible makeup application. They were looking for a clean, elegant website that would reflect the design direction of their brand. They wanted to develop brand guidelines to be incorporated into their site, and to create social media design strategies as well.
Live site: https://www.cleanbeautygroup.com/
Logo to say: Clean Beauty Group (CBG)
Target Audience: Girl who shops at Beauty counter and Sephora
Design Goals: The design must be able to entice customers interested in the clean beauty standard, a subset of eco-conscious consumers who care about beauty but also care about their health and the environment above all. They are high-end customers with a keen eye for design and attention to detail.
Look and Feel: Must convey a high end, clean look and feel. That of a legacy agencies like IMG, and LA models. Clean Beauty Group is the agency of make up, skincare, and hair stylist professionals who believe that there are healthy alternative to the chemical-laced products that have been on the market for years.
- Project Roles
- Art Director, Content Producer, Copywriter, Designer, Front-End Developer, UI Designer
- Clean Beauty Group
- Adobe Illustrator, Adobe Photoshop, Art Direction, Social Media Strategy
- Social Media Content, Web Apps, Websites, Brand Identity, Branded Content, Branding
- Project Industries