Five Drinks

Five Drinks is a ready-to-drink craft cocktail to be enjoyed anywhere, anytime. Each cocktail is made with five ingredients and packaged in recyclable aluminum cans.

I worked directly with the client in developing a brand and social media strategy, in addition to launching the brand in Miami (NYC coming soon). I worked collaboratively with the co-owner and creative director to develop copy direction, including the tagline "Less is right." I am currently consulting with Five to develop a culturally-forward brand launch and partnership strategy in New York City, including institutions such as MoMA PS1.