Combo Brand Launch

Combo is a new independent Italian chain of hostels opened between Summer and Winter 2019 in Venice, Milan and Turin. It aims to redevelop historic buildings in key Italian cities, transforming them into temporary homes for travelers and locals alike.

Each Combo hostel is a cultural hub welcoming not only tourists, but also debates, screenings, art exhibits, music shows, and non-profit organizations. Life at Combo is also enriched with a web radio and a calendar of art exhibitions in its venues.

I worked directly with the client to develop the brand strategy, positioning and tagline, as well as launching the brand with additional cultural and social media strategy.