Joe's Pizza

Re-brand for one of the most iconic pizza shops in NYC. Logo and alphabet are created based on the same sized rectangle; the cuts refer to the toppings on the pizza and are applied throughout the identity. Modern color palette combined with playful and modular applications.

Project Roles
Creative Director, Designer
Company
Student Project
Skills
2D, Adobe Illustrator, Adobe Photoshop, Type Design
Media
Branding, Environmental Design, Packaging
Joe's Pizza
Joe's Pizza
Joe's Pizza
Joe's Pizza
Joe's Pizza
Joe's Pizza