A Gifting State of Mind by Western Union

"When it comes to gifting, is it really the thought that counts? We look at the science behind why humans give and what makes it feel so good."

This one-page content site was created as a part of a brand campaign that intends to capture the interest of 20- to 40-year-olds. In order to entice users, we focused on creating fun interactions and providing entertaining facts.

Our challenge for this project was to work with a small budget and an extremely tight deadline. Our solution was to create a simple, interactive animation inspired by classic, stop-motion technique. We also avoided using cheap stock images by creating custom icons for key visual elements.