Califia Farms website redesign
Los Angeles-based Califia Farms was founded in 2010 and has become one of the fastest-growing natural beverage companies in the U.S. Califia is the #1 nutmilk and refrigerated RTD coffee brand in the Natural and Specialty channels and focuses it's innovation on healthy, plant-based beverages with real ingredients.
I started out at Califia Farms when our team was just made up of 3 people. I was responsible for creating work across all departments including sales, marketing, e-comm, digital, experiential and social. At the time, Califia relied on the packaging to tell their story, but with the birth of the design department came an initiative to mold the brand's vision into how we wanted to come across on multiple channels. I pitched this new look & feel to our CEO, and thus began the year long implementation of the brand including the largest undertaking of re-skinning califiafarms.com.
- Project Roles
- Art Director, Designer, Illustrator
- Califia Farms
- Adobe Illustrator, Adobe Photoshop, Adobe XD
- Brand Identity, Websites
- Project Industries