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Dragon's Milk

Strategy, creative direction, and storytelling for New Holland Brewing. — Dragon’s Milk is the fastest-growing and most well-known beer in New Holland’s roster. In late 2019, we began working with New Holland to establish Dragon’s Milk as a brand onto itself by developing both verbal and visual voice through photography, copywriting, and art direction.

Project Roles
Art Director, Content Strategist
Company
New Holland Brewing
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Content Strategy, Media Strategy
Media
Advertising, Brand Identity, Branded Content, Photography, Social Media Content
Project Industries
Advertising, Beer, Beverage, Entertainment, Lifestyle
Dragon's Milk
Dragon's Milk
Dragon's Milk
Dragon's Milk
Dragon's Milk
Dragon's Milk
Dragon's Milk