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Bogart's Branding

Bogart Spirits produces a collection of award-winning spirits at our own California craft distillery, in partnership with the Humphrey Bogart Estate, led by Stephen Bogart, the son of Bogie and Bacall. I started my collaboration with the brand working on the rebranding of the logo and the label. I had to make sure to keep the original heritage of the brand and modernize it. I used a dark color for the background and geometric element inspired by the Art Deco period to bridge the gap. The font used for the logo is the Futura medium, the perfect geometric shape gives a modern and clean look with strong visual elements based on the Bauhaus design style. I then worked on the overall creative production such as brand guidelines, photoshoots, social media, POS, digital and print ads.

Project Roles
Art Director, Designer
Company
Bogart's Spirits
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Marketing Strategy, Still Life Photography, Styling
Media
Advertising, Brand Guidelines, Brand Identity, Branding, Logos, Packaging
Project Industries
Beverage
Bogart's Branding
Bogart's Branding
Bogart's Branding