Chevy/Detroit Red Wings Winged Wheel

To celebrate the partnership between Chevrolet and the Detroit Red Wings in the team's newly-built stadium, I wanted to make something that would honor both iconic brands like never before – like the world's largest Red Wings logo comprised entirely from Chevrolet car parts.

Project Roles
Copywriter, Creative Director
Company
Chevrolet
Skills
Creative Direction, Experiential
Media
Installations
Project Industries
Advertising, Automotive, Sports
Chevy/Detroit Red Wings Winged Wheel
Collaborators
Support