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"You Don't Know AARP"
In an effort to make AARP more relevant to 55-year-olds than 85-year-olds, we created this campaign "You Don't Know AARP". This one "Baseball" was to promote all of the advantages of membership in the organization.
- Project Roles
- Art Director, Content Strategist, Creative Director
- Company
- Grey New York
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Cat Herding, Conceptual, Creative Direction, Management of Teams 20+
- Media
- Commercials - Broadcast
- Project Industries
- Lifestyle